Sofitel is set to open a hip So hotel in Auckland, New Zealand, in 2015.
Sofitel So Auckland will become the fourth Sofitel branded hotel to join the expanding Sofitel network in New Zealand, alongside the Sofitel Queenstown Hotel and Spa, Sofitel Auckland Viaduct Harbour, and anticipated Sofitel Wellington in the nation’s capital due to open in 2014.
The 133-room hotel, estimated to cost NZ$50 million, is owned by the Auckland based Pandey family through its CP Group.
CP Group currently operate 11 Accor and Sofitel branded hotels in New Zealand, with two more – the Sofitel Wellington and Sofitel So Auckland – currently under construction, taking the number to 13 by 2015.
Globally, Sofitel So Auckland is the fourth addition to Sofitel So’s boutique portfolio joining the Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok, and Sofitel So Singapore, which will launch in December 2013.
Other hotels are currently under way in Mumbai, India, and Rio de Janeiro, Brazil.
The Sofitel So Auckland hotel will be located in the heart of Auckland’s CBD in the old New Zealand Reserve Bank at 67 Customs Street.
Facilities will include a lobby lounge bar and rooftop restaurant, a range of meeting and conference spaces and a swimming pool.
Sofitel So Auckland will also offer a state-of-the-art day Sofitel branded SoSpa with six treatment rooms, with a wide range of beauty and wellness treatments, and aSoFit centre, both located in the old bank vault.
Sofitel’s Area General Manager for New Zealand,Wouter de Graaf, said it was an honour for New Zealand to be selected as the first address for the international design label in the Pacific region.
“Sofitel So Auckland is the perfect complement to our hotel portfolio here, with its design connections and passion for blending pleasure, style and soul ensuring a genuinely contemporary luxury experience for guests,” he said.
“Sofitel’s continued growth and expansion in Auckland certainly gives credit to the city’s status as the Pacific’s next emerging luxury travel destination.
“New Zealand has always been a world-class destination, but perhaps for the first time Auckland is now truly ready to realise its true tourism potential, with continued investment in creative projects like the Sofitel So Auckland poised to redefine hospitality experiences for both local and international visitors alike.”
Each So has its own atmosphere created by a famous name from the world of fashion, the arts or design. The first So label hotel in Mauritius featured interiors by Thai architect Lek Bunnag and signature designs by KenzoTakada, while the second in Bangkok was decorated by famous local designers inspired by the 5 elements, Water, Earth, Wood, Metal and Fire, with a ‘French Touch’ contributed by Monsieur Christian Lacroix.
In keeping with the tradition, the upcoming third Sofitel So currently under construction in Singapore will feature a design signature by Karl Lagerfeld.
According to Sofitel, the design connection for the latest So in Auckland is still under negotiation.