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GBTA: SkyTeam enhances MICE offering


Airline alliance SkyTeam has announced further enhancements to its MICE offering at the Global Business Travel Association (GBTA) convention in San Diego today (Aug 5 local time).

 

With a minimum of just 50 and no maximum number of attendees, plus generous discounts on flights operated by its 19 member airlines, SkyTeam says it is responding to industry demand for travel to small, as well as large-scale events.

 

SkyTeam’s Global Meetings is free to use and event organizers can set up their event in fewer clicks, thanks to a more streamlined registration process that has also been introduced. 

 

“We’re capitalizing on the positive trend in the meetings industry by removing the complexity of event travel management to deliver a simplified solution,” said Mauro OrettiSkyTeam’s Vice President of Sales and Marketing.

 

“In addition, our leading position in Greater China – a fast-growing MICE market, combined with our extensive network of more than 1,020 destinations, meansSkyTeam can fly attendees to all the world’s meetings hotspots on many of the world’s leading airlines.”

 

This year business travel spending in China is forecast to grow by more than 15% and is predicted to overtake the U.S. by 2015.

 

SkyTeam is the leading airline alliance in Greater China and has hubs in Beijing, Shanghai and Guangzhou – three of the top Chinese business markets – offering event organizers the ideal travel solution in this market.

 

Worldwide, the alliance says the MICE industry is showing strong signs of recovery and top locations include London, the United States, Spain and Germany.

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