New Zealandâ€™s business tourism industry is holding its biggest ever trade showÂ this week, with record numbers of buyers and exhibitors scheduled to attend MEETINGS 2013.
Organised by Conventions and Incentives New Zealand (CINZ), MEETINGS is being held at Aucklandâ€™s SKYCITY Convention Centre on June 26 & 27, and will see 180 exhibitors from New Zealandâ€™s business tourism industry promoting their products and services to more than 400 day buyers and 185 hosted buyers.
The buyers are professional business event organisers and decision makers who represent influential companies and associations from throughout New Zealand, Australia, China, Malaysia, Singapore, and India.
â€œMEETINGS is a chance for them to see under one-roof just how much New Zealand has to offer as a conference and incentive travel destination and as such is a very powerful marketing tool,â€ says CINZ chief executive Alan Trotter. â€œEvery year millions of dollars worth of new business leads are generated as a result of the connections that are made at MEETINGS and Iâ€™m sure that will be the case again this year.”
The Chinese and South-East Asian buyers are attending MEETINGS with the assistance of Tourism New Zealand and Air New Zealand. During MEETINGS they will get to sample New Zealandâ€™s world-class hospitality first-hand and will be introduced to the diversity of New Zealandâ€™s offerings through a series of briefings by the countryâ€™s regional convention bureaux.
â€œIf we want to compete on the international stage we have to show these buyers that not only do we have stand-out destinations but that we also offer great value for money. MEETINGS give us an opportunity to do just that,â€ Trotter says
A group of Australian and US media representatives are also attending MEETINGS, as well as key New Zealand media.
The two day exhibition will open with a special welcome function at Aucklandâ€™s Museum of Transport and Technology (MOTAT). About 600 people are expected to attend that event while a similar number is also expected at the farewell dinner at Shed 10 on Aucklandâ€™s waterfront.
â€œThese two social events will allow us to showcase some of the unique venues and event suppliers we have in Auckland, and will also provide a great opportunity for people attending MEETINGS to get to know each other in a relaxed social setting,â€ says event manager, Jeanette Stanton.
â€œThe connections made at these social functions often lead to business connections so the social programme is a very important part of MEETINGS.â€
During the two days of MEETINGS the SKYCITY Convention Centre will be operating at full capacity.