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Parched March wraps up at Sydney’s Ivy


Parched March, Sydney’s month-long bar odyssey, has wrapped up for 2013 by throwing a huge VIP media and celebrity event at The Lawn, Ivy last Wednesday (3 April).


The rain didn’t deter guests from gathering on the second level of Ivy to enjoy delicious cocktails by Suntory, wines from Wild Oats and canapés.
Founder of Parched March, Amy Cooper, gave a heartfelt speech thanking everyone involved before Simon Mercier, owner of participating Parched March venue Name This Bar, jumped on stage to auction off artworks created as part of Parched March.

The Parched March PUP UP dog statues sold for a combined $2000, Merivale’s Justin Hemmes generously bought the Mambo Surfboard for $1500, Nacho Pop’s ‘Elephant’ artwork sold for $450 and Wade Osborne from band Amy Meredith sold his ‘Doggie Style’ artwork for $250, all money raised was donated to Animal Welfare League NSW.


Swing dancers graced the stage and got everyone doing the ‘twist’ before SYP, the Australian Psy impersonator, did an impromptu performance of Gangnam Style which got everyone jumping up and down!

The event was a media and celebrity frenzy, with guests including Dr Katrina Warren (celebrity TV vet), SYP (Australian Psy impersonator), Rex Lee (American actor from Entourage), Lynette Bolton (WAG Nation TV star and married to Sydney Swans player Jude Bolton), Amy Meredith (3-time ARIA-nominated Australian band), Hayley Jensen (former Australian Idol contestant), Annalise Braackensiek (TV presenter and model) and even our own Parched March furry brand ambassador Fashion Dog.


The wrap up party saw a variety of one-off items created for Parched March auctioned to raise funds for Animal Welfare League NSW.

More than 60 Sydney bars mixed up special cocktails throughout the month of March, including Bondi Hardware, The Botanist, Gazebo Wine Garden, Hugo’s, Palmer & Co, Méjico, LL Wine & Dine, the Stoned Crow and many more. The annual Good Times for a Good Cause has been the biggest year yet with over $40,000 raised in total over the month, a new record and double of what Parched March raised last year.

“Parched March helps raise money for Animal Welfare League NSW (AWL) by encouraging people to enjoy our city’s bars responsibly. It proves that doing good doesn’t always mean depriving yourself,” says Parched March director Amy Cooper.

“It’s now become a much-anticipated event on the Sydney social calendar, bringing friends and colleagues together as well as showcasing this city’s brilliant bar culture.”

In 2013 Parched March put on a number of unique challenges and events, with highlights including the Parched March PUP-UP where throughout the month of March specially commissioned papier mache dogs were decorated by Mambo artists, Jamie Durie and other celebrities, and appeared in participating venues. The unique artworks were auctioned off at the launch. 

Additionally many other pet friendly events throughout the month in the name of furry, charitable fun. 
 

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