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Video: TA says business events market from Europe is growing


Tourism Australia’s Managing Director Andrew McEvoy says inbound business events from Europe is growing alongside the climbing leisure market.

“Europe and the UK in particular think austerity has finally got boring and they are travelling again, so we are seeing good numbers with business events and leisure travel out of this market,” McEvoy exclusively told SPICENEWS and sister publication HM on camera at the ITB trade fair in Berlin, Germany.

“The number one European market is Germany, the Italians have come back in big numbers and the French have really grown, particularly in the last three of four years,” he said.

McEvoy also spoke about the organisation’s ‘Best Job in the World’ campaign, which is exceeding expectations.

To view the exclusive interview with Andrew McEvoy, click on the image above.

SPICENEWS and HM flew to Berlin with British Airways. BA flies to Berlin via London and the author recommends flying in Club World (Business Class), which features flat-bed seats, hundreds of hours’ entertainment on demand, a great selection of wine and some of the best meals in the sky. For bookings, visit

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