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Convention Bureau CEOs convene in Melbourne for Business Events Week

The Association of Australian Convention Bureaux (AACB) Inc will come together in support of the Melbourne Convention Bureau, for its part in establishing Business Events Week around Australia’s international business events exhibition, the Asia-Pacific Incentives & Meetings Expo (AIME).

Business Events Week has been designed to showcase the economic wealth that business events generate for Australia, as well as their beyond tourism benefits including trade, innovation, knowledge exchange and investment attraction. Business events also attract an industry’s best and brightest to a destination.

As such, the AACB will be taking advantage of this opportunity by supporting Business Events Week. Australia’s convention bureaux experts will utilise their time in Melbourne during Business Events Week to plan the implementation of AACB’s recently endorsed 3-year strategic plan.

“This is a unique opportunity where we can take advantage of our industry’s experts being in the one location at the one time,” said Executive Director of the AACB, Andrew Hiebl. “The face-to-face nature of our meetings during Business Events Week will encourage creativity and fresh thinking that cannot be achieved as effectively by other means of collaboration.”

“Even in its inaugural year, the future potential of Business Events Week can be seen. The Australian business events industry has come together in a cohesive and effective manner in 2013 to put on a great program of events. And it is this collective and concentrated noise that will trumpet our valuable contribution to the national economy,” said Hiebl.

“The AACB and its members will certainly do their part to support this important initiative in 2013 and into the future.”

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