Today, close to 40 Australian tourism operators will make their mark at the annual Pacific Area Incentives and Conference Expo (PAICE 2012) at SKYCITY Auckland.
The short flight across the Tasman has helped to make New Zealand the largest business events market for Australia, with 44,760 convention and conference visitors (an increase of 3 per cent year-on-year) and 212,380 business arrivals (an increase of 2 per cent year-on-year) for the year ending September 2012.
The expo showcases venues, hotels, activities and attractions to New Zealand-based organisers of offshore meetings, incentive travel programs, conferences and other corporate events.
For the fifth consecutive year, Tourism Australia’s specialist business event team, Business Events Australia, has been a major sponsor of PAICE 2012 helping to further grow the corporate meeting and incentive market from New Zealand to Australia.
Penny Lion, Head of Business Events Australia said Australia’s commitment to the New Zealand business events market is evidenced by the number of operators exhibiting at the show for the first time.
“PAICE is an important opportunity for the Australian industry to meet and do business with New Zealanders and we are delighted to have a strong contingent of Australian businesses participating in the event this year,” Lion said.
“New Zealand is one of our most important markets and Australia’s presence at PAICE is evidence of this. The Australian contingency will be speaking to event planners and industry about recent developments in infrastructure and new products and experiences.
“We have Qantas Airways, Daydream Island Resort & Spa, BridgeClimb Sydney and Canberra Convention Bureau amongst the 36 Australian sellers making the trip across the Tasman to do business with the Kiwis.
“Business Events Australia will be there to talk about and demonstrate its new, dedicated website www.businessevents.australia.com. Designed to be a one-stop shop for event planners, the website is a terrific content source with product information, itineraries, videos and imagery,” Lion said.