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Yellowglen House launched for Melbourne Cup carnival


From 3 – 10 November 2012, Yellowglen is offering Melbourne Cup Carnival racegoers a VIP experience with the launch of Yellowglen House, an elegant three-story marquee showcasing Yellowglen’s new look and boasting stunning views of the iconic Flemington straight.

Yellowglen House is the first large scale execution for the newly rebranded Yellowglen, which celebrates Yellowglen’s 40-year history.


The three level marquee will offer some of the best views of the track on race day.

“While we will officially re-launch the brand in early 2013, Yellowglen House is designed to showcase our new branding and give general admission racegoers a place to relish the joyful moments of the Melbourne Cup Carnival,” said Michelle Terry, Treasury Wine Estates managing director Lindeman’s and Sparkling. “It’s a great example of what’s to come and we are very excited.”

The expansive 12 by 10 metre three-story Yellowglen House will be the most delightful and exclusive VIP Melbourne Cup Carnival experience. Situated on Flemington’s front lawn east end and overlooking the main straight, Yellowglen House features luxurious gold and black vintage inspired interiors.

This Yellowglen VIP experience begins with a ‘tap on the shoulder’ by Yellowglen hosts, who will be scouring the Flemington front lawn searching racegoers who exude racing style and grace. Rewarded with a solid golden key pendant, these racing-chic guests will be invited to ‘unlock’ their private booth in Yellowglen House. Here they will be waited on hand and foot over the next two hours, while enjoying the best view of Australia’s most iconic racecourse.

“It’s all about elegance and grace,” explains Yellowglen’s social etiquette expert, Zoë Foster, who will be visiting the track during Melbourne Cup Carnival to help the Yellowglen hosts select lucky racegoers to enter Yellowglen House.

“I think Yellowglen House is a terrific idea: by rewarding, lavishing and celebrating those who embody sophistication and impeccable taste at the races, we offer a tangible and exciting incentive to enjoy spring racing with class and style. It’s the ultimate gold star, really,” Foster said.

The Yellowglen House will be the highlight at the 2012 Melbourne Cup Carnival and will be located on the Public Lawn East (next to the Myer Fashions on the Field Enclosure) at Flemington Racecourse and is open to all general admission ticket holders lucky enough to be selected by the Yellowglen hosts on the four Carnival days:
* AAMI Victoria Derby Day – Saturday, 3 November
* Emirates Melbourne Cup Day – Tuesday, 6 November
* Crown Oaks Day – Thursday, 8 November
* Emirates Stakes Day – Saturday, 10 November

 

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