Eventscorp recently launched its 2012 events calendar, featuring a record 84 events including Australia’s richest golf tournament including the US$2 million ‘Perth International,’ held in October next year at Lake Karrinyup Country Club expected to attract some of the world’s best golfers.
The Perth International, a joint initiative of Eventscorp and International Management Group (IMG) is all set to bring another major international golf event to Perth.
IMG will be the owner and promoter of the tournament, which will be sanctioned by the European Tour and the PGA Tour of Australasia. The European Tour is currently experiencing unprecedented success and boasts the top four ranked golf players in world.
The Perth International will be the only tournament in Australia to be sanctioned by the European Tour, and is expected to generate more than 1,000 hours of television coverage around the world, which is great exposure for Western Australia.
Other new events and support announced at the launch include:
Action Sports Games Mandurah
Funded by Royalties for Regions, the Action Sports Games Mandurah will bring a three day feast of exciting action sports to Mandurah in March 2012. Headlining the games will be a round of the International Waterski and Wakeboard Federation (IWWF) World Cup at Mandjar Bay right in the middle of Mandurah.
There are fewer than 10 IWWF World Cup events staged every year and this is the first time it will be hosted in Australia. The games will also feature world-class freestyle motocross (FMX), bicycle motocross (BMX), and skateboarding competitions and demonstrations.
Chevron City to Surf for Active
The 2011 Chevron City to Surf for Active attracted a record 41,590 entries and is WA’s single biggest sporting event based on participation levels. In 2011, 993 runners registered for the 42.2km race, making it the largest field of participants ever assembled for a marathon in WA.
With Eventscorp’s support, the event organisers aim to elevate the marathon’s international profile so that it becomes a feature event in the Asia Pacific region. Eventscorp funding will help extend the television programming around the event and ensure national coverage as well as marketing the event interstate and overseas.
Perth International Arts Festival opening performance agreement
The Perth International Arts Festival (PIAF) is the oldest annual arts festival in Australia, attracting more than 350,000 patrons to events around Perth and the Great Southern region. In 2011, with funding support from Eventscorp, PIAF presented a major outdoor opening night performance – the German production of Pan Optikum, attracting around 20,000 people.
Following the success of this event, Eventscorp has entered into an agreement with PIAF to fund opening events for the next four years, starting in 2012 with Place des Anges by internationally renowned French company Les Studios de Cirque.
The record 84 events funded by Eventscorp next year will be staged in 58 locations across metropolitan and regional Western Australia. The number is expected to reach triple figures by the end of next year.
Tourism WA forecasts that more than 1.2 million people will attend or participate in these events that will generate more than 3,500 hours of TV coverage and be broadcast to a potential audience in the 100’s of millions around the globe.
In addition they are expected to generate more than 100,000 international and interstate visitor nights and deliver more than $221 million worth of value to the State.