The addition of Marquee Marketing Partners to 212F’s existing portfolio is set to impact their presence in the Australian incentive industry
Established in 2000, 212F’s operations include end-to-end incentive services encompassing specialist business-to-business marketing, performance incentives, customer and channel loyalty, rewards and recognition, conferences and events. Along with their incentive services, Marquee Marketing Partners brings strength in product launches, staging and productions which will compliment 212F’s extensive suite of offerings.
“Both companies are well regarded in the Australian incentive market, particularly in delivering exceptional customer service and incentive solutions that provide our customers with a measurable return on investment” said Rob Morrow, group managing director 212F and Extra Mile Company.
“The addition of Marquee Marketing Partners accelerates the build of our core business and is strategically significant to our growth plans in Australia and overseas. With the critical mass that we will achieve, we will be able to invest more aggressively in R&D and in further expansion.” said Morrow.
“As a priority we will work closely with Marquee Marketing Partner’s existing management to ensure a seamless transition for customers and maintaining current high service levels,” said Joe Wojcik, executive general manager 212F Australia.
Michael Dolan, managing director of Marquee Marketing Partners, will continue in a consultancy role with 212F to develop and grow future business.
Marquee Marketing Partners becomes a wholly owned subsidiary of the Extra Mile Company, which was formed in 1996.
Operations across Asia Pacific include Extra Mile Company in Auckland, Singapore and New Delhi, as well as the Australian brand of 212F in Melbourne and Sydney.