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Grand Mercure Melbourne Flinders Lane unveils $4.3 million transformation

The Grand Mercure Melbourne, Flinders Lane building has recently completed a multi-million dollar makeover of the hotel deemed to be one of the most ambitious in the history of owners with Accor Vacation Club spending $4.3 million to bring the property back to its glamorous glory.

Accor Vacation Club’s ambitious project, Grand Mercure Melbourne, Flinders Lane boosts a AUD$4.3 million upgrade  

The building, which is located at 321 Flinders Lane, was built in 1921 on the former Dr. Jaeger’s Sanitary Woollen System Co. Ltd site, the company later evolving in to the internationally renowned Jaeger fashion House. The building was first tenanted in 1923 and housed various textile and fashion retailers including Wallace Buck & Goodes Pty Ltd, the founder of Henry Bucks & Co Pty Ltd.

Drawing inspiration from those early “fashion house” days, Penny Del Castillo’s from In Design International  said that she kept in mind the idea of creating an expression of sophisticated elegance, through an individual design concept that would remain unique to Grand Mercure Melbourne, Flinders lane.

The result has turned this “all suite” apartment hotel into a market leading boutique product, which presents a contemporary range of sophisticated suites that infuse modern design philosophies with the architectural and historical heritage of the building.

Grand Mercure Melboure, Flinders Lane presents a contemporary range of suites that infuse modern design philosophies with the architectural and historical heritage of the building

“The fashion designers who occupied the building in days gone by would have appreciated the creative elements and chic flair used in the overall design and we would like to believe they would be proud knowing that their influences live on today! That said when they occupied the building in 1923 they could lease an entire floor of the building for only £1,900 per annum, fortunately for us times and room rates have changed” said Craig Wood CEO of Accor Vacation Club. 

Suite sizes vary from 46sqm to 64sqm and all are generously appointed, including a designer urban kitchenette, a dining area with stone top dining table, a leather chaise lounge with sofa bed, a work desk with cow hide chair, large screen LCD TVs in both the lounge and bedroom, media hub connectivity, iPod docking station and a luxurious bedroom with oversized fully upholstered bed head. All courtyard view rooms have faux European styled balconies that overlook the Parisian styled, private green oasis.

The hotel is located between Elizabeth and Queen Street, in close proximity to all of Melbourne’s shopping, and entertainment district, with the added benefit of being in the heart of Melbourne’s famous laneway culture, with the bonus of the iconic Flinders Street Station only one block away.

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