Canadian Club, proudly supported the recent Optus ONE80PROJECT Film Festival, a free festival at Sydney’s Prince Alfred park held on Sunday March 20.
As the official alcohol sponsor of the event, Canadian Club provided the thousands of attendees a refreshing alternative to beer, with the brand’s ‘Over Beer?’ bar serving up Canadian Club and Dry over ice with fresh lime.
The Canadian Club ‘Over Beer?’ bar was a festival hotspot.
The festival marked the conclusion of the 2011 OPTUS ONE80PROJECT. Presented by Optus and MTV Networks Australia, the ONE80PROJECT is an annual competition which invites budding film makers, directors and producers to submit a 180 second pilot film for the chance to have their idea produced into a full-length, multi-platform drama that will premiere on Optus ZOO web, mobile portals and on MTV Australia Channel 124.
“Film is a key platform for Canadian Club and the OPTUS ONE80PROJECT offered us a great opportunity to get behind some fresh Australian talent,” said Trent Chapman, brand director for Canadian Club.
“The festival was also the perfect setting to provide guests with a refreshing alternative to beer. We know that once people try Canadian Club they love it, and this was certainly the case at the ‘Over Beer?’ bar.”
As the official alcohol sponsor, Canadian Club teamed up with Optus to host the Optus ONE80Project Film Festival.
The concept for the festival bar was designed to coincide with the brand’s latest ‘Over Beer?’ campaign, which encourages traditional beer drinkers to try a refreshing alternative for those times when they feel like something a little different.
Hosted by comedian Tim Ross and MTV’s Daisy Mckenzie-Mcharg, the festival premiered the Top 10 finalists entries before announcing the winners of the Judges Choice Award, Christian and Conor Van Vuuren, who received $10,000 cash and will see their pilot film ‘Sick’ transformed into a full-length drama.
Winner of the Public Vote Award, Queensland residents Daniel Flood, Peter Johnston, Camden Casey & James Chalice, walked away with a prize package that includes $10,000 cash for their entry “15.52”, while Cameron Suardana, Shane Kang & Milan Gandhi took the Best Student Entry Award and a cool $5,000 for their 180 second pilot “Neon”.
Adding to the evening’s entertainment were live sets from Bag Raiders, Softwar and Grammy Award winner Mark Ronson, who surprised crowds with a guest performance by Andrew Wyatt from Swedish indie-pop band Miike Snow.
Showing their ongoing support for the 2011 OPTUS ONE80PROJECT, special guest Xavier Samuel and judges David Wenham, Luke Doolan and Kieran Darcy-Smith were among the VIP guests who attended the event.