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TRENZ 2011 exhibitors ready to put NZ tourism centre stage

Tourism operators are queuing up to put their businesses on the world stage at TRENZ 2011, taking place in Queenstown, in the heart of the Southern Lakes region.

“We are delighted at the strong interest from tourism businesses that want to take part in TRENZ. This is the first time we have held the event in Queenstown and the support from operators backs our decision to try something new,” said Tourism Industry Association New Zealand (TIA) communications manager Ann-Marie Johnson.

TRENZ 2011 will take place in Queenstown, New Zealand on May 22-25, 2011.

“The new location and other innovations we are bringing to the event this year will reflect the fresh thinking and professionalism that makes New Zealand one of the world’s most desirable tourism destinations.”

TIA manages TRENZ, which brings together selected New Zealand tourism operators (Exhibitors) with invited international travel and tourism buyers, and media. The event directly helps to grow New Zealand’s $9.5 billion international tourism industry.

Hosted by the Southern Lakes region, TRENZ 2011 will be at the Queenstown Events Centre, 22-25 May.

More than 280 of New Zealand’s leading tourism businesses will be represented at TRENZ 2011. Due to the strong operator interest and space restrictions, a waiting list for the event has been established. Confirmed exhibitors are bringing more than 30 new tourism products to TRENZ, including accommodation, outdoor activities, tours and tourism attractions.

Operators from every region in New Zealand will be attending TRENZ 2011, and after a four year absence from the South Island, there will be a particularly strong representation from southern operators at the event.

Applications for selected international travel and tourism buyers to attend TRENZ 2011 are now open. Buyers from 33 countries representing both traditional and emerging tourism markets for New Zealand have been invited.

“At this early stage in the application process, buyers are showing real enthusiasm for making the trip to New Zealand to find great experiences they can offer their clients. The opportunity to visit the Southern Lakes region is a powerful incentive for these important buyers who represent up to 75% of international tourism business to New Zealand,” said Johnson.

A total of about 1200 people, including international and New Zealand media, are expected to attend TRENZ 2011.

TRENZ is supported by Tourism New Zealand, Air New Zealand, Qantas, host region Southern Lakes and other industry partners.

For more information on attending the event, click here. 


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