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ETF appoints new exhibition sales executive for event and business tourism shows

Exhibitions and Trade Fairs (ETF) has recently extended its team; Ceri Henderson is the new exhibitions sales executive, responsible for Australia’s three major event tradeshows: Melbourne’s Event Showcase: RSVP 2011, Sydney’s Event Showcase: RSVP 2011 and the Australian Business Events Expo.

Newly appointed to the ETF team, Ceri Henderson

Having seen a growth in the shows over the past years, ETF identified the need for dedicated exhibition sales professionals and have taken on Henderson to complete their team. 

She brings with her a successful history in sales and over eight years events industry experience. After graduating from university, she joined UK based retail group Matalan to manage regional and national conferences with over 13,000 delegates. Her dedication to the job was recognised when a staff magazine she initiated was nominated ‘best new internal magazine’ for the South East Business Awards.

In 2004 she moved to Airplay, a creative communications agency, where she executed a number of conferences and exhibitions for renowned clients such as Britannia, Adams, George, Money Shop and Mears.

She then ventured to Australia to broaden her horizon and lend her professional skills and knowledge to ETF.