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New Head of Business Events for Queensland


Well known business events professional Sandra Passaro has commenced as Head of Business Events at Queensland Events.

Queensland Events CEO John O’Sullivan said Passaro’s extensive skills and experience in strategic planning, business development, training and partnership building made her an ideal candidate for the position.


Sandra Passaro has commenced her role as Head of Business Events at Queensland Events

“Sandra’s name is well respected in the Queensland tourism and business events industry, and I am confident she will be instrumental in positioning Queensland as a business events destination of choice,” O’Sullivan said.

The new role will see Passaro working with stakeholders including Tourism Queensland, the State’s Convention Centre Managers and Regional Convention Bureaus, administering a business events grants program and providing funding support for bids for major business events.

Most recently Director of Sandra Passaro Consulting, she has worked with clients including Conventions Australia, Brookwater Golf Club, Tourism Sunshine Coast and the Gold Coast Convention and Exhibition Centre.

Passaro also held the role of Director – Business Tourism at the Gold Coast Convention Bureau from May 1994 to December 2006.