Exhibition Trade Fairs (ETF) has announced Zadro Communications as the public relations partner for their meetings and business event shows – RSVP Melbourne, RSVP Sydney and the Australian Business Events Expo.
This partnership is the final piece in a new team and signals a fresh commitment to engaging the event community.
ETF Event Managers, Delwin Kriel and Georgia Blakeney, said Zadro Communications have been chosen due to their strong experience in the meetings and events industry. They were deemed best to add value to exhibitors and spread the word of the new features and experiences lined up for delegates.
“We’re thrilled to have Zadro Communications onboard this year. They have already worked on developing the strategic communications plans for all three shows and will lead the charge on the public relations strategies,” said Kriel.
Zadro Communications managing director, Felicity Zadro believes in the value the shows bring to the meeting and business event industry and aims to better connect the multitude of exhibitors with the delegates for each show.
“We’ve already been hard at work developing new key messages and articulating the experience of the shows and all the new features. We’ll be driving the traditional and online public relations campaigns – taking the messages of the shows to larger audiences,” said Zadro.
RSVP Melbourne will be held at the Melbourne Convention and Exhibition Centre on May 26-27, 2010.
The RSVP Sydney event will be co-located with the Australian Business Events Expo to be held on July 22-23, 2010.
Or for Australian Business Events Expo please contact Georgia Blakeney GBlakeney@etf.com.au