By James Wilkinson
Virgin Chairman Sir Richard Branson was in Sydney in late March to announce that Virgin Blue’s offshoot, V Australia, would operate daily direct Sydney-Los Angeles flights as its inaugural trans-Pacific route and a premium product offering when it takes to the skies from February 27, 2009.
“I am excited to join the Virgin Blue and V Australia teams in unveiling bold plans for our new international airline and we are hopeful our Australian friends will join us for the ride. The trans-Pacific route is in dire need of competition and a good shake-up, and that’s a challenge we are always keen to take on,” Branson said.
Virgin Blue Chief Executive, Brett Godfrey, said V Australia would initially offer three classes of travel, including International Business, International Premium Economy and International Economy.