By Ian Neubauer
Premium international beer importer Drinkworks is holding a unique series of events at pubs and clubs to market the most recent addition to its portfolio — Singapore’s iconic Tiger Beer.
Tiger Beer is hosting 21 days of events at pubs and
clubs throughout Australia
Dubbed ’21 Days with Tiger Beer’, the campaign that kicked off on Monday (November 10) comprises of 21 artistically themed experiences held at 21 different bars over 21 days. The ‘21’ theme was derived from the number of days it takes to manufacture a Tiger beer.
Each event features will showcase a form of artistic expression, from film, to fashion shows, to live music and more. Also included are four ‘Mystery Events’, the details of which are yet to be announced.
“They are events that Tiger feel are representative of its brand identity, things that are not necessarily mainstream,” said Drinkworks brand manager, Romy Lee Wolman. “It’s a way of doing something different to get the brand out there and to the right audience.”’21 Days with Tiger Beer’ will visit prominent bars in Sydney. Melbourne, Brisbane and Perth.
Tonight’s event will be held at the Arthouse Hotel in Sydney’s CBD from 6:00pm and feature live music by The Nevilles.