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Rendezvous and Choice Hotels Expand Partnership

Rendezvous Hotels & Resorts International has announced an expansion of its current partnership with Choice Hotels Australasia that will grow the number of its hotels aligned with the Choice Clarion Collection brand from five to 11 by the end of 2008.

Rendezvous and Choice have enjoyed a strong partnership for nearly five years. The expanded arrangement is a strategic move in line with Rendezvous’ market strategy, which will see the group operating 19 hotels in six countries by the end of 2009.

Its association with Choice will provide a far-reaching distribution channel network through global connections, consortia partnerships and the extension of their own sales team with the Choice Sales team of 12 based around Australia, New Zealand and London.

It will also provide additional benefits for Rendezvous including key account sales management, professional call centre reservations and exposure through Choice’s global marketing initiatives including website, directory and the Choice Privileges loyalty program.

“This is truly a win/win situation for both of us,” said Rendezvous CEO, Alan Featherby. “I am very impressed by the commitment and professionalism of the Choice team and we see great synergy between our two groups. Their delivery to date has been excellent… and [the] team have been very proactive in driving business into our hotels.”

Choice Hotels Australasia managing director, David Bayes, expressed similar sentiments.

“Rendezvous are a dynamic, professional hotel company and their aggressive growth of quality properties is a credit to their management and staff,” he said, adding that Rendezvous’ Australasian inventory and execution, combined with the Choice Clarion Collection global marketing strength and field presence, is a perfect fit for both companies. 

The new partnership will include the following properties in Australia and New Zealand:

.    Rendezvous Allegra Hotel Adelaide
.    Rendezvous Hotel Brisbane
.    Rendezvous Sanctuary Resort Broome
.    Rendezvous Observation City Hotel Perth
.    Rendezvous Reef Resort Port Douglas
.    Rendezvous Stafford Hotel Sydney
.    Rendezvous Hotel Auckland
.    Rendezvous Hotel Christchurch
.    The Marque Hotel Brisbane
.    The Marque Hotel Perth
.    The Marque Hotel Sydney