Traffik to implement two multi-million dollar roadshows for Samsung
[Tue 17/04/2012 10:08:33]
Experiential agency Traffik Marketing will implement two multi-million dollar roadshows throughout 2012 for Samsung following highly successful campaigns last year.
Traffik Marketing launched the Samsung GALAXY Note tour at the Sydney Royal Easter Show on April 5, taking home the gold award for the ‘Home, Garden and Lifestyle Arena’ and also the overall ‘Best In Show’ activation. The award-winning-activation will travel around the country to over 40 in-mall and airport locations.
Following the success of the Samsung GALAXY Note tour at the Sydney Royal Easter Show, Traffik Marketing will implement two large scale roadshows in 2012 for Samsung.
Furthermore the Samsung Smart TV consumer engagement roadshow launches in May and will travel to 50 locations nationally across five months.
“We are delighted that Samsung have chosen to partner with Traffik," said James Neale, managing director,Traffik Marketing. "Samsung is a world-class brand with exciting new products in market. Their products provide customers with state-of-the-art features and benefits and we are looking forward to helping them showcase their range through memorable and relevant consumer engagements,” he said.
The Samsung GALAXY Note tour at the Sydney Royal Easter Show on April 5.
With a growing client roster and continuous demands of new business briefs, Traffik has further expanded its teams in both Sydney and Melbourne offices, with newly created roles that will further strengthen the group's experiential thinking and execution.
The installation took home the gold award for the ‘Home, Garden and Lifestyle Arena’ and also the overall ‘Best In Show’ activation.
Traffik engages consumers in brand experiences by specialising in face-to-face marketing that engages, excites, and endears customers to a brand.
Traffik develops and executes creative sampling programs, mass mall experiences, road shows, guerrilla activations, product launches, seeding programs, trade events, sales promotion creation, digital campaign experiences and more.