With pristine beaches, stunning coastlines and bushland, Terrigal is the perfect backdrop for inspiration and creativity. Discover how Crowne Plaza Terrigal can help you create a uniquely tailored event from brainstorming, team building and a gala dinner.
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For a limited time InterContinental is offering double Priority Club Meetings Rewards points for both the meeting booker and Professional Conference Organiser.
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Ever wondered what happens in the garden after dark? Looking for a truly unique event experience for the 2013 festive season? First release dates are almost gone, don't miss out. November/December dates available.
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TCE is a night of entertainment hosted by TV personality Richard Wilkins. The package includes substantial canapes, premium beverages, VIP souvenir lanyard and MORE...
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To celebrate the appointment of our new Executive Chef Paul Molan, Allphones Arena has a special offer you won't want to miss!
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Mobile ticketing to quadruple for events says UK research
[Thu 12/04/2012 12:37:16]
A new report from Juniper Research (UK) has found that the number of tickets delivered to mobile phones worldwide will more than quadruple to 23 billion by 2016, compared with 4 billion tickets estimated to have been delivered during 2011.
Worldwide, mobile users are now beginning to adopt mobile tickets as an integrated part of their mobile lifestyle – whether for airline, road or rail transport, or for sporting or entertainment event access – and as an integrated component of their mobile wallet.
The report found that mobile ticketing solves key problems for facility operators whether in the transport or events markets. The ability to sell and deliver tickets through the mobile channel without the need for extra staff or real estate has a significant impact on operator profitability, especially as user numbers are continually increasing and need to be supported with minimal investment.
The report warns, however, that mobile ticketing applications must be simple to use and win the confidence of the user both in terms of the security and reliability of the mobile ticketing service. A single poor user experience may put off a user for a long time and runs the risk of nullifying the advantages for the facility operator.
According to report author David Snow, “Mobile ticketing together with mobile payments are the front running applications in the mobile commerce market today. Mobile ticketing may be the first mobile commerce application that will be adopted at a mass market level, so it’s important that users receive a first class experience; that is the major challenge for all players in the mobile ticketing ecosystem.”
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