Rekorderlig Cider teams with fashionista Caroline Blomst for launch
[Thu 29/03/2012 01:45:22]
Cider brand Rekorderlig's global ambassador, Caroline Blomst, Swedish model and world-recognised fashion blogger of Caroline’s Mode, hosted a event last week (21 March) at the Somedays Gallery in Sydney's Surry Hills to launch her ‘Stockholm Street Style’ exhibition and celebrate the success of Rekorderlig Cider in Australia.
"We are thrilled to have Caroline in Australia. As a leading Swedish fashion blogger, Caroline is the perfect ambassador for our brand. She is beautifully Swedish, a style leader, cutting edge and unique," said managing director of Rekorderlig Cider, Kieron Barton.
The event took place at Sydney's Somedays Gallery for about 300 guests.
Caroline and her photographer boyfriend, Daniel Troyse, selected 20 of their favourite images which have featured on their blog, consisting of various ‘street style’ snaps taken outside the fashion shows in Stockholm, Paris, Milan and London.
Approximately 300 guests indulged in the various 6 flavours of Rekorderlig and delectable canapes including; peking duck crepes with cucumber and spring onion and hoi sin, bean burrito’s with mint and crème fraiche and sun dried tomato, prawn nori rolls with wasabi mayonnaise and tobbikko, cocktail quiches and slices.
Blomst and Troyse first launched the blog, Caroline’s Mode, six years ago, "We both had a real interest in photography and fashion, and we love sitting in a city and watching people pass by” she says. “We started doing just that, with a camera.”
The pair created Stockholm Street Style in 2005, trolling their small city for fashionable stand-outs. They've have become international savvy leading bloggers on the fashion week circuit around the globe and have a huge following. The launch party was a fun and fashionable affair attracting fashionistas, models, actors and Sydney’s style leaders. With its unique style, it was the ideal event to officially welcome Rekorderlig and Caroline to the country.
Caroline Blomst and photographer Daniel Troyse at the event.
Caroline’s ‘Stockholm Street Style’ exhibition is open to the public at the Somedays Gallery until 22nd April. The exhibition will also continue to London, Stockholm and New York as part of the Rekorderlig international campaign.