Moreton Hire publishes new events and design catalogue
[Wed 07/12/2011 11:19:59]
Moreton Hire has launched new events and design catalogue ‘More Ideas' featuring products styled with complementary items and in situ scenarios to provide inspiration for organisers, enabling them to select from a large range of versatile products.
The Chicago Mobile Cube Unit, Sphere Glass Vase and LCD 40’ monitor
Targeted at a broad range of events, the company is confident that the new catalogue will generate a lot of excitement in the industry, as it brings about a new way of shopping and preparing for events.
The new look, magazine-styled catalogue, is a result of an intensive 24 month review, by Moreton Hire into the needs of the meeting and events industry and the new direction it is taking.
Boston Modular Lounge (9 piece multi-setting) with fabrics from Signature Prints
Identifying the market’s need for a fresh, contemporary approach to events and design, Moreton Hire pulled together a focus team, led by their national design manager, Dennis Abalos, to review their product and service offering.
“It has taken months of preparation and industry analysis to create an exceptional range of products from leading suppliers. This is the answer to what the industry has been looking for,” said Abalos.
Studded Bar, Silhouette Chandelier and Chicago Coffee Table
Their research revealed that being able to visually see how products would look during an event, was something desperately needed in the hire industry, and a concept that has been seemingly forgotten in the Australian market.
Roger Motteram, COO, Moreton Hire said that the analysis also revealed that the industry had been searching for more contemporary ideas and products that featured a designer edge.
“Our range of products featured in the new catalogue enables anyone in the event industry to create a designer look without the hassle,” said Motteram.
Tetris Bar with Ghost Stools
The new accessories range is full of products from glassware and tableware, to vases, candelabras and lanterns perfect for adding the finishing touches to any event.
For more information please visit www.moreton.net.au