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Marriott announces 100th Hotel in China
[Mon 14/11/2011 09:42:15]
Further cementing its position as a leader in the hospitality sector, Marriott International has recently announced the signing of its 100th hotel in China – the 345-room JW Marriott Hotel Shenyang.
Marriott International, which currently operates 56 hotels in China representing The Ritz-Carlton, JW Marriott, Marriott Hotels & Resorts, Renaissance, Courtyard and Marriott Executive Apartments brands, has a pipeline of confirmed projects totaling 44 hotels across it brand portfolio.
China is one of Marriott International’s most important markets outside of the US, and the company is committed to long-term growth and robust expansion throughout the region. It expects to open a hotel in China at the rate of one per month during the next three years.
“China is an incredible market and it is a great endorsement of our operations in the country that we have reached the benchmark of 100 hotels open or under development here, " said Simon Cooper, Marriott International’s president and managing director, Asia Pacific.
"While we have been operating in Hong Kong since 1989, we are a relative newcomer to the mainland, having opened our first Marriott-branded hotel in China in 1998. However, during a relatively short history on the mainland, we have seen solid and consistent growth and are already one of the leading lodging groups in the country.
“Marriott International’s brands clearly resonate with our Chinese guests, and we have taken a very strategic approach to the location and branding of our hotels in the county in order to deliver excellence across our portfolio.
"Being based in Hong Kong and Beijing enables us to communicate face to face with our owners and customers and to be nimble and responsive to their needs. Asia is a key market for us, and China is the driver of Asia: we are totally committed to the country and to our operations here.”
Marriott, which has operated a regional office in Hong Kong since 1991 – and in Beijing since 1998 - recently became the first international lodging group to move its entire Asia-Pacific HQ to China.
As a significant sign of its commitment to the country, the US-based lodging company established a senior leadership team for the region based in Hong Kong, with its own president for the continent so they can be closer and more responsive to their key growth market of China.
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