Lara Bingle launches ROC Eyewear with Russian Standard Vodka
[Thu 04/08/2011 12:33:10]
Lara Bingle, the new face of ROC Eyewear, and Russian Standard Vodka both kicked off the launch of the fashion brand’s summer collection.
The fashion event, launching the ‘Interpretation’ Collection took place at Sydney’s Tom Dunne Gallery where Bingle was showcased in a series of images shot by internationally renowned celebrity photographer Pierre Toussaint.
The event launch the new collection for ROC eyewear with Lara Bingle as the face of the collection.
Russian Standard Vodka, was a supporter of the event where guests enjoyed stylish Russian Blackberry Seabreeze cocktails as they perused the collection.
”Fashion is a key brand pillar for Russian Standard and it aligns nicely with our premium reputation,” said Andrew Skehan, brand director, Russian Standard Vodka.
“The Lara Bingle for ROC Eyewear launch was the perfect opportunity to showcase the brand amongst Sydney’s fashion set,” said Skehan.
“Russian Standard is a premium vodka and our Platinum product is well suited to such high profile events where luxury and fashion meet.”
In addition, the Russian Standard Vodka Models kept guests entertained with demi-shots of Russian Standard Original, a big hit with the stylish crowd.
Among the 200 guests at the event were Kyle and Jackie O, Justin Hemmes, Erin McNaught, Tyler Atkins, Jodie Gordon, Erika Haynatz, designer Kym Ellery and Josh Goot to name just a few.