Air NZ's Simmons video nears 1.5 million views
[Thu 31/03/2011 05:41:48]
Just four days since its launch, Air New Zealand’s new ‘Fit to Fly’ safety video featuring US fitness legend Richard Simmons has now been viewed almost 1.5 million times YouTube.
Richard Simmons in the safety video
It is currently the number one most viewed video on YouTube in Australia and New Zealand, number two in the USA and a staggering number four worldwide.
In the video, which is receiving world-wide media coverage, Simmons takes customers step-by-step through the airline’s pre-flight safety briefing, which also features Air New Zealand cabin crew, Chief Executive Officer Rob Fyfe and Phil Keoghan from the Amazing Race in colourful lycra and sweatbands.
Air New Zealand General Manger Marketing and Communications Mike Tod says the success of the new safety video demonstrates the power of social media in raising awareness of the airline across the world.
“In a matter of hours the new safety video had become a global hit on YouTube, and was the ninth most tweeted about video in the world yesterday, quite extraordinary when you consider there are 140 million tweets per day,” Tod says.
“There have been hundreds of news items about the video with many proclaiming it the best inflight safety video ever. CBS News, ABC News, Los Angeles Times, USA Today, The Telegraph (UK), The Australian and Channel Seven Australia to name a just a few. We’re also featuring on some top rating blogs, including Ryan Seacrest who is the host of America Idol and other TV and radio slots in the USA,” he says.
But Air New Zealand’s international video success doesn’t stop at its latest in flight safety video, also riding high on the charts is the recently released music video between international rapper Snoop Dogg and Air New Zealand’s furry mascot Rico, almost at 500,000.
Rico, who is known for his exceptionally flirty viral ads promoting the airline’s new Skycouch, was recently flown to Los Angeles to collaborate on a new hit track launching a week before the release of Snoop’s new album, ‘Doggumentary’.
This music video “Hello Sunshine”, filmed in Los Angeles, has also been receiving international media coverage and has achieved half a million views on YouTube. The new “Fit to Fly” safety video, Snoop Dogg and Rico’s music video, plus exclusive behind-the-scenes content can be viewed at: http://www.youtube.com/airnewzealand
‘Fit to Fly’ follows on from the airline’s hugely successful Nothing to Hide and Bare Essentials of Safety inflight video campaigns which have totalled more than 12 million views on YouTube.