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Medina survey reveals Aussies want little contact while travelling
[Tue 25/01/2011 06:32:16]
As Australians and New Zealanders settle back into their jobs and busy lifestyles after summer holidays, a new survey conducted by Medina Apartment Hotels reveals what leisure travellers really want – almost no contact.
A new Medina survey reveals guests want to get
away from it all while on holidays
On holidays, travellers are abandoning their addiction to email and shopping, preferring to keep in touch with phone calls amongst visits to museums and reading books.
The results of the survey showed that Australian travellers are more than happy to leave their addiction to email at home. Almost 50% thought a good old fashioned telephone conversation was the best way to keep in touch whilst on the road. Interestingly, the survey also revealed that almost 25% didn’t want to stay in touch at all whilst travelling.
More than 50% of all respondents indicated that the best thing about being away from home was soaking up a new city’s culture including: going to museums, admiring the local architecture and checking out tourist attractions.
This was in stark contrast to the less than 10% that wanted to indulge in shopping whilst travelling, with only a similar amount of people packing an extra bag for souvenirs.
In line with this back to basics approach to travel, the must have suitcase items were no more high tech than a camera (34% always packed this item) and a good book (18% always packed this item). Both of these out ranked iPhones and/or BlackBerrys.
When asked about hotels over 60% of respondents thought a ‘great location’ was the most important feature of a hotel followed by space (16%).
“The survey helped us to collect some real insights from our guests,” said Toga’s Director of Brands and Communication, Lisa Phillips. “The results have reinforced our commitment to Medina’s core brand offerings - sleek, stylish and spacious apartment hotels in great city locations.
“Medina apartments are also a great solution for the quarter of respondents that crave a home cooked meal while they’re away,” she said.
Medina Apartment Hotels conducted the survey in order to gain insights from Australian leisure travellers about what they love about staying in hotels and travelling.
Phillips said the information will be used to improve each guest experience at the 21 Medina Apartment Hotels across Australia.
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