Rosso and Lawson's free lunch for Australia
[Tue 27/04/2010 12:57:53]
One of Australia’s favourite media personalities Tim 'Rosso' Rosso is proving that there is such a thing as a free lunch with the launch of his Australian 'Lunch on Lawson's' tour which kicked off in Sydney last Thursday (April 22) with a huge host of Aussie chefs at Sydney's Italian Village Restaurant in the Rocks.
Rosso and his signature 'Aussie Rueben Sandwich'
Rosso will continue on this tour throughout Adelaide, Brisbane, Sydney and Melbourne visiting selected cafés to oversee the proceedings of sandwich sampled to café patron’s using Lawson’s Traditional Bread range.
“There is nothing more Australian than an old fashioned, great tasting sandwich so I’m pretty excited to be touring around Australia with Lawson’s to provide a free lunch for as many people as I can,” said Rosso, of his involvement in the tour.
The kick off event saw a selection of Australian chefs from around the country, including Phillip Johnson from E’cco Bistro in Brisbane and Jeff Schroeter from Eleven Kitchen & Cellar in Sydney on board with the campaign, each creating their own signature sandwich, which will be available in their venues on selected days.
The kick off event saw some of Australia's leading chefs convene to create their own signature sandwich
Chefs in attendance included;
Phillip Johnson- E’cco Bistro (QLD)
Brad Jolly- Alchemy Restaurant (QLD)
Russell Armstrong- Barolo (QLD)
John Meredith- James Street Cooking School (QLD)
Ben Paylor- Café Fibonacci (SA)
Peter Burrows- Cos Restaurant (SA)
Rob Harryman- Bluestone Restaurant (VIC)
Simon Turner- Campari House (VIC)
Alfredo Mercuri- Universal Restaurant (VIC)
Leona Watson- Cheeky Food Group (NSW)
Con Vithoulkas- Vivo Café (NSW)
Luca Melies- II Locale (NSW)
Craig Macindoe- Mumu Grill (NSW)
Jeff Schroeter- Eleven Kitchen (NSW)
Troy Sernie- Ice Cube Seafood Restaurant (NSW)
Brett Launt- Italian Village Restaraunt, The Rocks (NSW)
Rosso will be visiting one venue in each state to distribute the chef’s creations and showcase Lawson’s bread to café patrons, as well as his own sandwich creation; Rosso’s Aussie Reuben.
Opportunities for café patron’s to sample Lawson’s bread and the chef’s creations will be available in each state, with full information about all event days available on the ‘Lunch on Lawson’s website, found at via the website.
Pre registrations will be required for each event in all states, with registrations easily made on the website. Places are strictly limited to 2000 registered participants in each venue, with patrons receiving a confirmation for the next day’s event via email.
Rosso will be appearing on these dates:
Cafe Fibonacci, Adelaide: Wednesday 28th April
E’cco Bistro, Brisbane: Wednesday 12th May
Bluestone Restaurant and Bar 19th May.
Eleven Kitchen & Cellar, Sydney: Wednesday 2nd June